Deadline: All year round

[Online] Khóa Học Về Lập Kế Hoạch Kinh Doanh Và Tác Động Cho Doanh Nghiệp Xã Hội

⏰ NO DEADLINE

[English caption below]

? Mọi người ở mọi nơi trên thế giới đang đổi mới để giải quyết các vấn đề xã hội và môi trường trong cộng đồng của họ. Trong thập kỷ qua, các chương trình mới như MIT Solve đã xuất hiện để hỗ trợ các doanh nhân xã hội đó và thúc đẩy quan hệ đối tác để đẩy nhanh tác động của chúng. Tuy nhiên, nhiều công ty khởi nghiệp gặp khó khăn trong việc phát triển các kế hoạch kinh doanh truyền đạt rõ ràng công việc và tác động của họ – những yếu tố quan trọng trong việc đảm bảo nguồn vốn và các cơ hội tăng trưởng khác.

? Khóa học kéo dài 5 tuần này giúp các công ty khởi nghiệp có tác động xã hội ở giai đoạn đầu xác định ba khía cạnh chính trong hoạt động kinh doanh của họ:

  • Cơ hội Tác động: Quy mô của vấn đề bạn đang giải quyết là gì? Có bao nhiêu người bị ảnh hưởng? Bạn có thể tạo ra tác động nào?
  • Khám phá khách hàng: Giải pháp của bạn sẽ phục vụ cho nhóm cụ thể nào và nó sẽ ảnh hưởng như thế nào đến cuộc sống của họ? Làm thế nào bạn có thể hiểu rõ hơn về nhóm này?
  • Lý thuyết về sự thay đổi: Làm thế nào bạn có thể chắc chắn rằng công việc của bạn giải quyết được vấn đề bạn đang giải quyết? Cách tiếp cận của bạn độc đáo như thế nào?
  • Lập kế hoạch cho quy mô: Làm thế nào bạn có thể tiếp cận nhiều người hơn để mở rộng tác động tích cực của bạn? Bạn sẽ kiếm được nguồn vốn cần thiết để mở rộng ở đâu?

? Mỗi tuần, chúng tôi sẽ đi sâu vào các nghiên cứu điển hình từ các doanh nhân xã hội hàng đầu và cả các doanh nghiệp phi lợi nhuận và vì lợi nhuận trên khắp thế giới. Dựa trên những nghiên cứu này, chúng tôi sẽ giúp bạn thiết kế mô hình kinh doanh xã hội và kế hoạch tác động của riêng bạn. Sau khi hoàn thành khóa học này, bạn sẽ có thể:

  • Thiết kế các câu trả lời độc đáo cho năm câu hỏi tác động và mô hình kinh doanh cốt lõi. Những câu trả lời này có thể được sử dụng để mở rộng tác động của bạn trong tương lai và để gửi đơn đăng ký đến nền tảng đổi mới của MIT Solve.
  • Tạo video quảng cáo tóm tắt công việc của bạn cho các đối tác và người dùng tiềm năng.
  • Tạo kết nối mới với những nhà đổi mới xã hội khác, những người đang giải quyết các vấn đề quan trọng trong khu vực của bạn và hơn thế nữa.

BẠN SẼ HỌC ĐƯỢC

  • Cách mô tả các khía cạnh chính của một công ty khởi nghiệp có tác động xã hội, chẳng hạn như cơ hội tác động, lý thuyết về sự thay đổi và kế hoạch mở rộng quy mô.
  • Cách phân tích các hoạt động kinh doanh xã hội của các đồng nghiệp và người đi trước của bạn và áp dụng phân tích đó vào công việc của riêng bạn.
  • Tự tin vào khả năng của bạn để xác định và giải quyết các thách thức xã hội và môi trường.
  • Các bài tập của khóa học có thể được sử dụng như một phần của ứng dụng cho các chương trình khởi nghiệp xã hội như MIT Solve.

THÔNG TIN KHÓA HỌC

  • Độ dài: 5 tuần, 2–4 giờ mỗi tuần
  • Miễn phí
  • Tổ chức: MITx
  • Chủ đề: Kinh doanh & Quản lý
  • Cấp độ: Cơ bản
  • Ngôn ngữ: Tiếng Anh
  • Loại khóa học: Học theo hướng dẫn lịch trình khóa học

ĐĂNG KÝ TẠI: https://www.edx.org/course/business-and-impact-planning-for-social-enterprise 

———————————————————————————-

? People in every corner of the world are innovating to solve social and environmental problems in their communities. In the past decade, new programs like MIT Solve have emerged to support those social entrepreneurs and drive partnerships to accelerate their impact. However, many startups find it difficult to develop business plans that clearly communicate their work and impact — vital factors in securing funding and other growth opportunities.

? This five-week course helps early-stage social impact startups define three key aspects of their business:

  • Impact Opportunity: What is the scale of the problem you are working on? How many people are impacted? and What impact might you make?
  • Customer Discovery: What specific group will your solution services, and how will it impact their lives? How can you better understand this group?
  • Theory of Change: How can you be sure that your work addresses the problem you’re solving? How is your approach unique?
  • Planning for Scale: How can you reach more people to scale your positive impact? Where will you gain the funding needed to expand?

? Each week, we will dive into case studies from leading social entrepreneurs and both nonprofit and for-profit enterprises around the world. Building off these studies, we will help you design your own social business model and impact plan. Upon completing this course, you will have:

  • Designed unique responses to five core business model and impact questions. These answers can be used to scale your impact moving forward and to submit an application to MIT Solve’s open innovation platform
  • Produced a pitch video summarizing your work for potential partners and users (Optional)
  • Made new connections to other social innovators who are solving important problems in your region and beyond

WHAT YOU’LL LEARN

  • How to describe key aspects of a social impact startup, such as impact opportunity, theory of change, and plans to scale
  • How to analyze the social ventures of your peers and predecessors and apply that analysis to your own work
  • Gain confidence in your ability to identify and address social and environmental challenges
  • Course assignments can be used as part of applications to social entrepreneurship programs such as MIT Solve

COURSE INFORMATION

  • Length: 5 Weeks
  • Effort:  2–4 hours per week
  • Price: FREE
  • Institution: MITx
  • Subject: Business & Management
  • Level: Introductory
  • Language: English
  • Course Type: Instructor-led on a course schedule

REGISTER AT: https://www.edx.org/course/business-and-impact-planning-for-social-enterprise 

 

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